"I don't know who's gonna get famous for this shit, but I know one thing," she deadpanned, as the cameraman snickered. She complained good-naturedly about the young men in the house "every day" who "can't even cook and eat right." A week after his release, he shot a video in his home for a track entitled " Everyday's Halloween," which opened with an introduction from Keef's grandmother. Keef, recognizing the new demand, began releasing new material. Soulja Boy, the original viral rap superstar, followed suit, recording a remix to Keef's "3 Hunna" and offering to sign Keef to his SODMG label imprint. The Bay Area rapper Lil B tweeted to Chief Keef and recorded an offbeat "Bang" remix. Within a few weeks, Keef was something of an online phenomenon-even while he was still under home confinement. On the cover, 16-year-old Keef was holding a handgun. Andrew Barber, creator of the Chicago hip-hop blog Fake Shore Drive, posted about the sudden influx of interest in the young rapper in the wake of the WorldStar video, and unearthed a year-old mixtape, Bang. He had no blog mentions, no radio spins and no newspaper coverage, aside from his December arrest. No one tuned in to Chicago's hip-hop scene seemed familiar with Chief Keef, which was odd. Immediately, Chicago's hip-hop world started buzzing. Keef begins: "That smoke's got me gone, can hear it in the air/we on top like some stairs, don't give a fuck, I be goin' to hell." The music's swirling strings bear the mark of the producer Lex Luger, whose style drove artists like Atlanta's Waka Flocka Flame to chart success two years earlier, but the rhythmic feel is looser, asphyxiated. His short dreadlocks are tucked under a bucket hat, and he gives the camera a grim look as smoke spills from his mouth. The first result was " Bang." The music video has a gritty look to it washed in hazy green, a shirtless rapper stands in front of a group of teenaged men and delivers his lyrics.
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Within days, his story had gone viral, as curious viewers searched YouTube and found a series of Chief Keef videos. Keef was an entirely unknown outside of certain corners of Chicago's South Side, but he had been thrust suddenly onto the national stage. The earliest comments from the site's largely hip-hop-oriented readership were marked by confusion: "Chief who?" "Who the fuck is cheif Keef?" He bounded around the room, rapping along to "Aimed At You," one of Chief Keef's biggest songs. Keef had just been released, and the young boy was celebrating. 2, WorldStarHipHop-a website that hosts hip-hop-related videos for an estimated two million unique viewers per day-posted a video of a young child in a hysterical fit of excitement. He was released sometime around New Year's Day to live at his grandmother's apartment for 30 days under house arrest, followed by another 30 days of home confinement. Rumors swirled that Keef had been killed in a shootout with police in fact, he'd been arrested and charged with aggravated UUW, or unlawful use of a weapon. Two young men, including Chief Keef, were apprehended a third escaped. That afternoon, gunshots were fired from a Blue Pontiac Grand Prix in the Washington Park neighborhood of Chicago, just South of Hyde Park, and when police arrived at the scene, a suspect allegedly pointed a gun at them. His Facebook profile indicated that he worked as a sales rep for "Selling Dope." He lived with his grandmother.īut last year, on Dec. But he was not a rapper who was known outside of the local high schools. He had a song called "Bang," which had more than 400,000 views on YouTube, and he had a mixtape, and a dedicated following amongst Chicago high school students. Before he was arrested last December, Chief Keef, a 16-year-old hip-hop star, was almost completely unknown outside of Chicago's South Side.